When Science Meets Technology Meets Fashion

As an avid runner, I have a connection with my running shoe. I choose Asics for quality running shoes, because they are well designed and I like the look and feel of the shoe. The design is sleek, and comes in many different colors. This video is very interesting to me, especially since I depend on those shoes to run long distances. It is like wearing a cloud on my feet, the cushion is unbelievable. It is amazing when science is engineered into fashion, providing a product that sells well and bonds with consumers, creating customer loyalty and brand equity. I know that if I am wearing Asics, I will look good while working out, feel comfortable, and not have to worry about sore muscles after a strenuous workout. These babies can take me as far as ten miles without feeling pain in my feet, something that other sneakers do not measure up to, especially without the cushy gel at the bottom, which aesthetically makes the shoes look more serious and interesting. It sells a lifestyle of fit. I love Asics!

I also think that they have very well done and inspirational advertising campaigns that bond with runners and resonate with consumers, as shown in the ad below.