This year, I just love what Gwen Stefani has done with her L.A.M.B. line. She has really built up her brand image and brand equity through strong designs and perseverance. Unlike many celebrity predecessors, she has actually succeeded in executing well-designed garments that cater to women who are looking for something edgy yet feminine and different. Her garments are chic and casually cool, effortless looking and tie into her rocker roots. I think that she has really taken her line to the next level and had a very successful show.
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